Google Adsense

Payments by Western Union now available in Indonesia

2009-02-11T16:04:00.001+07:00

We're excited to introduce Western Union Quick Cash as a new payment method for Indonesia. If you're located in Indonesia, you can now sign up to receive your AdSense payments in cash using the worldwide Western Union money transfer service. This payment method is quick, easy, and free -- that means no more waiting for checks to arrive in the mail or to clear at the bank.

A few things to keep in mind:

Payments follow our normal payment schedule and will be available for pickup at your local Western Union agent the day after they are issued.
You'll need to present a government-issued ID that matches your AdSense payee name when picking up your payment. If you need to update or correct the payee name listed in your account, please follow the instructions listed in our Help Center.
Payments by Western Union are currently only available to individual payee names, but not to businesses.
Payments must be picked up within 35 days of issue or they'll expire. If this happens, a payment hold will be placed on your AdSense account and the payment will be credited back to your account.
Payments will be made in US dollars, but depending on your local Western Union agent, they may be picked up in your local currency.

Follow these instructions if you're interested in signing up for payments by Western Union. You can also find useful information in our Help Center about exchange rates and other countries where this payment method is available. We hope you enjoy using this new payment option in Indonesia!

Six ways to experiment with AdSense and grow your earnings

2009-02-11T16:03:00.000+07:00

Welcome to our first-ever guest blog post on Inside AdSense. We're thrilled to have none other than Blogging Evangelist himself, Darren Rowse, to share his expert tips on AdSense optimisation.

Darren first discovered blogging in 2002, and initially thought he'd turn it into a hobby to supplement his full-time job. These days, Darren runs a handful of successful blogs, his most popular being Digital Photography School, and has co-authored a book. He also posts regular tips and advice on ProBlogger.net, a respected and successful resource for bloggers around the world.

We recently caught up with Darren at his home office in Melbourne Australia, and asked him about his experience with Google AdSense.

October 4, 2003 is a date I'll never forget - that was a day that my life changed. It was the day that I discovered AdSense and added it to my very first blog. I added that first advertisement to my blog on a whim, with what I thought was the lofty dream that I might be able to pay for my blogs hosting costs. Over 5 years later, those little text ads have paid my mortgage, fed my family, and enabled me to move my blogging from a hobby, to a part time job, to a full time job and beyond.

It's not been an 'overnight success' by any means but as I've learned to use it, AdSense has been one of my highest online income streams.

My #1 Tip for Using AdSense

If I had to narrow my advice on using AdSense down to a single word it would be 'experiment'. Let me explain.

That day back in October of 2003 I had no idea on what I was doing. The next day when I logged in to see how much I'd earned it was barely enough to buy me a coffee.

However, on that day I decided that those few dollars in earnings showed potential and I determined within myself to learn how best to use AdSense to grow that income. Almost everything I've learned since that day has been through trial and error.

It has been a long process of testing and tracking results. You see, while there are a few good home truths that seem to work on most sites, every website that I've used AdSense on is different. Some things work well on some sites, but it is rare to find something that will work on every site. As a result I tend to experiment with my use of AdSense in these six ways:

Ad Position - Most AdSense publishers have seen the neat little heat map that AdSense has produced to show where ads work best on websites. In general it works fairly well and is a great place to start, but make sure you experiment with new positions for ads and see what works best for your site.

Hint: Ads near (or even surrounded by) content have worked the best. I've also found ads at the end of content perform well. People get to the end of reading your article and then are looking for something to do or click -- an ad positioned there can work well.
Numbers of Ads - More ads earn more than less ads... don't they? Unfortunately it isn't always the case.

Test different combinations and numbers of ad units on your site. There's usually a 'tipping point' where you hit a ceiling of how many ads your users will accept -- push it too far and you could hurt reader engagement, traffic, and in the long run your earnings. On the flip side of this, don't be afraid to have more than one or two ads on a page, particularly if you have long pages with lots of content.
Ad Design - I can still see the first ads that I first used on my blog back in 2003. I can still see them because they fried their imprints into my retina -- they were so LOUD!

I figured that the ads would do best if people noticed them so I went for the most crazy color scheme I could come up with. Over the years I began to experiment with different combinations of ads and found that more subtle or blended ads tended to work best for me. Having said that, you can sometimes blend too much, to the point that the ads become invisible to your reader. So test different colors and designs of ads to see which work best. Use the ad rotating tool that AdSense offer publishers to rotate different designs to work against ad blindness among regular readers.
Ad Sizes - AdSense offers us a range of different ad sizes, so experiment with them all to see which works best. Hint: Some might think that the bigger the ad the better it performs. This is not always true.

For example, I found that the 'large rectangle' ad (336 x 280) didn't work as well for me as the smaller 'medium rectangle' ad (300 x 250). It turns out that more advertisers (at least those in my niche) prefer the medium rectangle ad as it's a more standard ad unit size than the larger one. Again, the key is to experiment and see what works best for your site and niche.
Ad Formats - I've found that choosing image and text ads works better than just choosing text ads, but that's not the only choice we get as AdSense publishers.

AdSense also allow us to run link units, AdSense for search, etc. I've found that each of these different formats will work differently from site to site. I've had blogs where the link unit ads were the best performing units on the site while on other sites it didn't really perform at all. You'll never know unless you test it!
Which Content Converts? - One of the best advances that AdSense has made in the last year has been the integration between it and Google Analytics. To be honest I'm still digging into the metrics that this opens up, but the insight that this gives has amazing potential to increase earnings.

By looking at this data you can see what type of content is converting and what isn't. You can also see what type of traffic is converting and what isn't. For example, I've found that search engine referrals are converting better than traffic from social media sites on one of my blogs. Knowing this is powerful as it tells you what type of ads to serve to what types of traffic, what type of promotion to put effort towards, and what type of content to write more of.

Test Track Test Track....

There are books, blogs, articles, forums, and other kinds of resources available to AdSense publishers to help them learn how to use AdSense better. However, in my experience the best way to learn is to 'do'. Put time aside to try new things and then put more time aside to review what you learn.

But don't leave it at that. When you learn something -- test it against something else (do some research on A/B split testing to learn how to do this). This continual learning will help you to grow in your own expertise of AdSense and increase your earnings.

Feed on our new blog

2009-02-11T16:01:00.000+07:00

Are you using AdSense for feeds? If so, we'd like to let you know about the recently launched AdSense for feeds blog, where you can find detailed information on the product. Our AdSense for feeds specialists will provide tips on managing your feeds, understanding your reports, and maximizing your feeds revenue. We've been integrating FeedBurner with AdSense, and our new blog can help you stay on top of recent changes and updates. You can subscribe to the AdSense for feeds blog via email, or of course, via your favorite feed reader.

If you're not yet using AdSense for feeds, visit our Help Center for more information on getting started.

Video advertising & monetization: A discussion at Ad:Tech San Francisco

2009-01-16T18:19:00.000+07:00

Last month, Google product managers and marketers held a workshop on video advertising and content monetization at the Ad:Tech conference in San Francisco. We thought our publishers would be interested in hearing some perspectives on industry trends, some new details about AdSense for video, and the opportunities that Google is offering advertisers to get their messages in video content. Here are some highlights to guide your viewing:

A state of the market: First, your friendly author takes you through trends in video consumption, users' consumption habits, and the estimated market size for video advertising.

History of video ad serving: Robert Victor uses conversations with "Joe and Sam" to describe the evolving needs of buyers and sellers, and previews how Google and DoubleClick In-Stream can fill the gaps.

AdSense for video: Shamim Samadi goes into detail about AdSense for video, describing the various formats we're supporting and recent success stories from Revver on the publisher side and HP on the advertiser side.

YouTube: Tracy Chan describes the compelling opportunities for advertisers on YouTube and how marketers and video creators can take advantage of the new Insights tool to gather a variety of data on viewership of their videos.

And if you want to snack on some more Google AdSense videos, check out our overview of options for publishers to make money from video content on their pages. You can also visit our video solutions site for publishers.

AdSense for search now powered by Custom Search

2009-01-16T18:18:00.001+07:00

We're happy to let you know that AdSense for search is now powered by Custom Search. If you've used Custom Search Engine (CSE) before, you know that Custom Search offers advanced customization options to help improve the accuracy of your search results and tailor them to what users are looking for. With the integration of Custom Search into AdSense for search, you can take advantage of CSE's most popular features without having to leave your AdSense account.

Here are some of the new features:

* Site Search: You've worked hard to attract users to your site, so it's understandable that you'd be concerned about those users leaving through web search. Now you can choose to provide just site search so users can find all the information they're looking for on your site, and you can host the search results on your own pages so that they can find that information without leaving your site.

* Improved indexing of your pages: We've recently improved our indexing technology so that you can provide a more enhanced Site Search experience for your users. AdSense for search will now index even more pages of your site, as long as we’re able to crawl them, so that your users will see more results from your site in your AdSense for search results. Stay tuned for more updates on future crawl and indexing improvements!

* Vertical search: You can also allow your users to search across multiple sites - this could be a network of sites that you own or other related sites that you think your users might find useful. If you write book reviews on your blog, for example, you can use vertical search to specify a list of online bookstores for users to search through. Other examples of vertical searches include computer forums, travel blogs, political sites you endorse, etc.

* Tuning search results and ads with keywords: Search terms can have different meanings in different contexts, so you can now configure your search engine with relevant keywords. Let's say you manage a site about yoga - you can enter keywords such as 'yoga,' 'exercise,' and 'meditation' so that when a user searches for 'mat,' the search results and ads will be more related to yoga mats and less to commercial floor mats. (You can see an example of this in the video below). In experiments, we've found that this tuning has led to an increase in earnings for publishers.

* Selecting ad location: Do you want ads to appear at the top and bottom of your search results? Or along the right sidebar as well, just like on Google.com? Now you can make the call on where ads are placed. (Here's a tip: we've found that placing ads at the top and right monetizes the best for publishers.)

* Quick and easy updates: Just as you use our ad management feature to quickly change the settings for your ad and referral units, you'll be able to do the same for your search engine within your AdSense account. Your settings will be saved in your account, so you won't need to generate new search code for each change.

We recommend getting started with the features above by visiting your AdSense Setup tab and selecting 'AdSense for Search' as your product. Once you've set up your search box, you may wish to explore more advanced features such as site exclusion, labels, and collaboration. Please note that these new features will only be available to you if you've migrated your account to a Google Account.

Ready to learn more about the new features available for AdSense for search? Just visit our Help Center. (You might also notice that we've just implemented Custom Search there too.)

Earning revenue from YouTube videos just got easier

2009-01-16T18:16:00.001+07:00

We'd like to let you know about two recent improvements to video units that make them more easy and appealing to place on your sites. First, we've partnered with some new content providers that we'd like to highlight. These partners have signed on to let AdSense publishers embed their videos and share in the ad revenue.

Broadbandtv: "Broadbandtv is partnering with YouTube to bring the very best video program lineup to a growing and engaged online audience. Broadbandtv shows include hits from Fashion, Celebrity News, Sports, Technology, Comedy and Travel to top notch Spanish-language TV series like Somos Tu y Yo."
Canadian Broadcasting Corporation: "CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. CBC/Radio-Canada is available how, where, and when Canadians want it."
The Orchard: "A global leader in digital music, video, new media and brand services, The Orchard offers family content like Gumby, Mr. Bill, My Favorite Martian, and other categories of content like music and comedy."

To give you a better idea of the videos that are available for syndication to your site, we've also created a gallery of some featured video units content partners. Note that to choose any of these content providers for your video unit, you should get their YouTube username by visiting their YouTube channel, and then put this username into the "Channel" field when choosing content for your unit.

Second, we're happy to announce that video units now support 728x90 and 160x600 formats to more easily fit into your site. These two new formats will feature five video thumbnails - when a user clicks on one of the thumbnails, a full sized video unit will appear, along with accompanying ads:

728x90 video unit

728x90 video unit, expanded

160x600 video unit, expanded

You'll generate earnings for valid clicks or impressions on the ads which appear. To use the new formats, you'll need to create new video units by visiting your AdSense Setup tab. To choose the new content for your video units, you can edit any of your players or set up new video units dedicated to this new content. Please keep in mind that video units are currently only supported for English or Japanese-language accounts in the following regions:

Australia, Canada, France, Ireland, Italy, Japan, Netherlands, New Zealand, Poland, Spain, United Kingdom, United States

Finally, if you haven't edited or made a new video unit recently, you may not have noticed that you can now preview the kinds of video that will show up in the unit, based on the filtering choices you've made. We heard that you wanted more insight into the types of content that would display, and we think this will help.

While you can use video units like any other ad, they're also a great addition to the content of your page. So we encourage you to use video units as you may have used embedded YouTube videos in the past - to add variety and interest for your users.

Thanks for all the feedback that's helping us to make video units more useful to you. If you have more thoughts to share, please leave us a comment.

Block this way

2009-01-16T17:54:00.002+07:00

When we notice a spike in readers who are interested in a specific topic, we like to address it as soon as we can. There's been some interest in filtering ads from publisher pages, so here's a quick refresher on the filtering tools we offer:

Competitive Ad Filter

You can restrict contextually-targeted and placement-targeted ads from appearing on your pages by adding the URL of each ad to your Competitive Ad Filter. After logging in to your account, click the AdSense Setup tab and visit the 'Competitive Ad Filter' page. You can also find full instructions and tips for entering in specific URLs in our Help Center. To determine the URL of an ad, try the AdSense Preview Tool or follow these steps. Please keep in mind that it may take several hours for the filter to take effect.

Ad Review Center

The Ad Review Center gives you additional control over the placement-targeted ads that may appear on your pages. Using the Ad Review Center, you can review specific ad groups and advertisers before they appear on your pages, and also block ads by type. You'll need to opt in to the Ad Review Center at the top of your Competitive Ad Filter page, and then you can begin reviewing ads.

Posted by Arlene Lee - AdSense Publisher Support

Monday, November 03, 2008 at 6:24:00 PM

Make a date with data in Google Analytics

Here in AdSense, we’re big on data. From spreadsheets and graphs to weekly reports and metrics, we constantly turn to numbers when running our business. In a similar vein, we've heard your requests for more data to help you run your AdSense websites, which is why we’re excited to announce the integration of one of our personal favorite reporting tools, Google Analytics, with AdSense. We're gradually rolling out this functionality to publishers, and you'll see an invitation link at the top of your 'Overview' and 'Advanced Reports' pages when it's been enabled for your account.

By integrating your AdSense account with a new or existing Analytics account, you’ll have access to in-depth reports about user activity on your site. In addition to the wealth of metrics already available in Analytics such as unique visitors and visitor language, you'll now have access to granular reports that break down AdSense performance both by page and by referring site. Armed with this new data about user behavior, you’ll be able to make more informed decisions on how to improve the user experience on your site and optimize your AdSense units to increase your revenue potential.

We've highlighted a few ways to use the integrated metrics below, but we encourage you to be creative! Come up with your own to discover how useful (and fun) new data can be:

Discover untapped markets. Use the geographies report to determine which regions are under-represented in your site’s user base. Optimize your site’s content to attract more of these under-represented users.
Drive high-earning traffic to your site. Use the 'Referring sites' report to determine where the users who are making you the most money are coming from. Focus your efforts on getting traffic from these sources.
Delve deeper into AdSense reports. Use the visualization feature to look at trends in your site's AdSense performance over time, or by time of day.

Again, this feature is not yet available to all our publishers, but please keep checking your account for an invitation. In the meantime, you can take a look at our demo to learn more about the reports you'll have access to:

Light up your site

2009-01-16T17:51:00.000+07:00

We all know how it feels to find the perfect gift. After scouring stores far and wide, suddenly your hunt is over: the stars have aligned to bring you just what you're looking for -- and not a moment too soon. It's a bit the same way when a search brings you to just the right site. But what if your site's just the right site, and users can't find it?

We're happy to let you know that you don't need divine forces to play a role in the findability of your site. Nope -- you can help make sure that your site turns up just when it should by taking advantage of these tips from our Search Quality Team.

Not sure if all your pages are being seen by Google? Search for your site's address after the command "site", like [site:example.com]. When you see your pages in the results, check your snippet content and page titles. Include information that matches the topic of a particular page. If anything is missing or you want more details, you can also use the Content Analysis tool in Webmaster Tools.
If you upload new pages or topics faster than Google crawls your site, make sure to submit a Google Sitemap and include a refresh rate.
Label your images appropriately. Users searching in Google Image Search will more easily find the image on your site. Don't miss out on potential traffic because of [001.jpg] instead of [NintendoWii.jpg]. Image Search is one of the largest search properties out there, so you should take advantage of it.
Manage your SiteLinks. Your most valuable links may not be the ones that Google chooses as SiteLinks, so remember you can remove any that you don't think users will find useful.
Check for errors and keyword traffic in Webmaster Tools. See our diagnostics checklist.
Serve accurate HTTP status codes. If you've retired a page permanently, serve a 404. If you've simply relocated it, serve a 301. The more we know about your old pages, the faster we will find the next best page on your site for a given query.
Users and search engines like organic content. Make some of your own!
Read our recently released SEO Starter Guide.
Watch our Tutorials for Webmasters.
Find out what information Google has about your website in Webmaster Tools.
Get the latest updates from the Webmaster Central Blog.
Find answers to your questions in our Webmaster Help Center, or ask your questions in the Webmaster Help Group.

Whether it be the perfect gift, the perfect site, or the perfect cup of cocoa on a cold winter's night, we hope all your searches are fruitful this holiday season.

Western Union Payment Updates

2008-12-19T12:51:00.001+07:00

Do you use Western Union as your payment method? If so, we've just made a couple minor updates that we'd like to let you know about.

Expiration date extended

We've now extended the deadline to pick up your Western Union payments from 35 days to 60 days. If you haven't picked up your payment within 60 days of issuance, the payment will be credited back to your account and a payment hold will be placed on your account. You'll then see a notice in your account with more details on how to proceed.

Split payments

As you may know, Western Union has specific payout limits depending on location. In the past, if your payment amount exceeded the Western Union payout limit in your country, we'd send your payment by secured express delivery check instead. Unfortunately, this would also incur a delivery fee, so we're happy to let you know that this is now no longer the case.

Now, if your payment exceeds the maximum payment amount, we'll divide up the amounts but still send them via Western Union. For instance, if the payout limit in your country is $3,000 USD and your payment for the month is $5,000 USD, we'll send you two payments: one for the limit of $3,000 USD and another for the remainder of $2,000 USD. If you're sent multiple Western Union payments, you'll see multiple 'Payment issued' lines on your Payment history page, each with the corresponding MTCN associated with it. Depending on your local Western Union agent, you may need to pick up multiple payments on subsequent days. We recommend consulting your local Western Union agent for further details.

Payment by Western Union is currently available in a limited number of countries, but we're working on expanding the countries we support, and we'll keep you posted with any updates.

Spotlight on your Content

2008-12-19T12:50:00.001+07:00

It's Google's mission to organize the world's information and make it readily available to all; as a web publisher, one of your goals may also be to make sure your content is readily available to all. We've recently taken steps to help you grow your site's traffic: we updated our Submit Your Content site with more information about distributing your content through Google products such as Web Search, Maps, YouTube, and iGoogle. In addition, we launched our Content Central blog, featuring tips and information from Googlers who work on different products. The goal of both of these resources is to help you grow your site's visitors by taking advantage of promotion opportunities in new Google mediums.

If you're just getting started with these resources, we recommend visiting the yellow getting started box in the upper right hand corner of the Submit Your Content homepage. Here, we've listed the three steps we recommend all content partners take to begin sharing their content. Alternatively, check out the industry categories where we'll walk you through the types of content you may have, and show you where that content is visible across various Google services.

We've also enabled comments on the Content Central blog, so feel free to visit the blog to suggest topics for future posts or leave your feedback. If you've already visited the Submit Your Content site, you may know all about the wonders of RSS, so be sure to subscribe to the Content Central blog's feed to receive the latest posts when they're published. Or, enter your email address in the right-hand sidebar to subscribe by email.

Extending AdSense for Domains to all Publishers

2008-12-19T12:45:00.000+07:00

Many publishers have approached us looking for a way to monetize their domains, and today, we're excited to announce the expansion of AdSense for domains. This product allows publishers to earn revenue through ads placed on undeveloped domains.

With AdSense for domains, users can find relevant information rather than see empty pages or "page not found" errors. Today we present ads, links, and search results on the pages, and may add other useful information in the future. To ensure positive user experience and the quality of our network, these sites are monitored for policy compliance and prohibited from using text and images designed to confuse users.

Advertisers also have additional opportunities to find their customers, and ads on these pages convert well. In addition, we regularly receive requests from advertisers who have found domains to be an effective way to reach their users.

The product will be initially rolled out in phases to English-language AdSense publishers located in North America, and we'll expand to additional regions and languages in the future. To check whether AdSense for domains has been enabled for your account, log in and visit your AdSense Setup tab. For more information, please visit our Help Center.

Make your ad cents (and dollars) count

2008-12-09T13:46:00.000+07:00

Back in May, we had tremendous interest from readers who asked if they could donate their earnings to help victims in China and Myanmar (Burma). We heard you loud and clear, and so we're happy to announce that during the next week, you can donate a portion or all of your entire unpaid balance as of November 30, 2008 to reconstruction efforts in these regions. The earth may no longer be quaking and the waters may now be calm, but help is still needed in these areas. Whether you have a balance of $0.10 or $100 in your account, we invite you to participate within the next week. Just think if everyone donated a dollar, what a difference that would make.

As you may expect, there are certain restrictions to donating, and all our normal policies still apply -- so please don't ask others to click on your ads in order to increase your earnings. For more information on how to participate, visit our donation form.

Finally, we know that you may be interested in donating your earnings to additional charities and causes. Please stay tuned to our blog for future opportunities to donate in other ways.

Political ads on AdSense sites

2008-12-02T17:32:00.000+07:00

During the recent U.S. election period, our team heard your concerns and feedback regarding political ads appearing on publisher sites. As a Product Manager who helps build the AdSense product, I'd like to take a moment to explain our ad targeting technology and policies, and what we're working on to offer you even more controls.

Ad Targeting

I wanted to help clarify first how advertisers are able to target your sites. As you know, ads that appear on AdSense sites are provided by advertisers participating in the AdWords program. To help publishers earn revenue, advertisers are able to target ads not only based on the content of a site, but also based on the audience of the site. When we first started AdSense in 2003, we only offered contextually-targeted ads; advertisers bid on keywords, and our system matched those keywords to the content of publishers' pages. As we developed the product, we expanded these targeting capabilities. For instance, placement targeting allows advertisers to select specific topics, sites, and pages on which they want their ads to run. In the U.S., our placement targeting tool also allows advertisers to find sites serving a specific audience, such as "Males ages 18-24."

To help new and existing publishers better understand our targeting options, our support teams will be reviewing and expanding the material available on our Help Center and homepage to make sure it better communicates our offerings. In addition, we'll be exploring different methods of explaining this information, such as through webinars and videos, and demonstrating how publishers can optimize their sites to take advantage of these targeting options.

Advertising Policies

We also received questions about why political ads are able to run on Google and AdSense sites. The Google advertising program is managed by a set of editorial policies that we have developed based on various factors, including user and customer experience. While Google or its executives and employees may express opinions about specific political issues and candidates, Google's advertising system does not favor one political position over another. Our network provides advertisers with a way to reach their audience, whether they are companies selling products or political campaigns promoting candidates or issues. Just as Google's advertising system does not favor one car manufacturer's ads over a competitor's in our auction, we also allow ads regardless of the particular political position they represent.

Publisher Ad Control

As we've expanded to new forms of advertiser targeting, we've also added controls for the ads that can appear on your sites. Our automated targeting technology will never understand your users as well as you, so it's important that you have the ability to control their ad experience. For example, we mentioned earlier this week that tools such as the Competitive Ad Filter and Ad Review Center are designed for you to prevent specific ads from appearing on your pages.

We've heard your feedback about how quickly filters take effect and the ability to block specific categories of ads, and we're working hard to improve our current controls and provide more powerful ones in the near future. Over the next couple weeks, we plan to improve the speed of your filters, and we're working towards filters in the future that will take effect in less than an hour. We'll also continue improving the Ad Review Center, giving you ways to block entire categories of ads in addition to individual ads. We are also working on ways for you to establish guidelines for the type of ads that will be acceptable to your users, so you can "set it and forget it," while feeling comfortable that users will have a good ad experience.

One of our goals with AdSense is to help you easily generate revenue for your site without much work, so that you have more time to focus on developing great content. Many of our best ideas, like the Ad Review Center, are inspired by your feedback and suggestions. Please keep letting us know how we can make AdSense a better product.

2008-11-28T13:11:00.002+07:00

Cost per Click Ad
CPC means cost per click ad, you will get paid when anybody click this kind of ad, the click is valid. The CPC is the amount an advertiser pays each time a user clicks on his/her ad. In Google Adsense, most of the ads is CPC ads, and you will get paid when anybody click your ad. Most of them pay in a range from 0.01 to 2 dollars. Nearly all of the test ads and a portion of image ads belong to this kind of advertisements.

Click through rate (CTR)
In AdSense publisher reports, clickthrough rate (CTR) is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is shown, depending on the type of impressions you're viewing.

Cost per thousand impressiion ad
CPM is cost per thousand impression ad. Advertisers running CPM ads set their desired price per 1000 ads . You will get paid whenever there are 1000 impressions for that CPM ad. CPM ads compete against CPC ads in Google's ad auction system, so only the highest performing ads will be served to your pages. Both image ads and text ads can be paid on CPM basis, and both of them are always site-targeted. One thing that you should always bear in mind is that, for CPM ads, your earnings are associated with impressions only, rather than clicks. Google pays you each time a CPM ad is shown on your page, rather than when a user clicks on the ad and views the advertiser's site.

Actually, the statistics (ad impression and clicks) of CPM ads will be shown together with that of CPC ads in general report in your account. Sometimes, you may notice that even though you've received impressions for CPM ads, you're not displaying any earnings. No problem. This is because an advertiser may pay as little for each 1000 impressions of an ad. So, you may afraid your earning will be lost when it cannot come to a significant figure. No worry. Although Google will only show earning that is more than one cent, all the earning from impressions of CPM ads that is below one cents will be recorded and accumulated. It will then show whenever it reaches one cent.

Since CPM ads are paid on the number of ad impression, the location of the CPM ads highly affect the overall earnings for you. For example, if you put your CPM ad on top of your site, you definitely recieve more ad impression for that and have higher income, and vice versa.
Although there is no offical figure to prove, there is a general belief that most of the image ads are paid on CPM basis, while only little text ads are paid on CPM basis. To be honest, from my experience, CPC ads perform a lot better than CPM ads. Suitable place to put CPM ads is forum site, it is because in a forum site, the usual and regular visitors already get used to the ads there. They tend to have a much lower CTR, and thus CPM ads (which are not paid on clicks) are the most effective to maximize your earning.

The forecast is clear in Google Ad Manager

2008-11-25T17:38:00.002+07:00

If you're a publisher who sells advertising space directly to advertisers, you might have experienced times when you've been unsure about how much inventory is available for you to sell. Google Ad Manager can help you learn what you have available to sell by forecasting your future inventory and subtracting off what you've already sold.

A Helpful Analogy

To put this into context, pretend for a minute that instead of a website, you run a popular destination hotel. Instead of selling space to advertisers, your job is to book hotel stays for guests. You receive all kinds of requests to book hotel rooms: two rooms for a one-week family vacation, 100 rooms for a three-day conference, a suite for a weekend getaway. In order to book these reservations, you have to know both how many rooms your hotel has and how many rooms are already booked. For a hotel, this is fairly straightforward. You know exactly how many total rooms the hotel has, and you can subtract how many rooms are booked for each night.

For a publisher, it's not as straightforward. Since the amount of inventory you have to sell is directly tied to your site's traffic, it can vary day by day. It's also complicated because there's flexibility in how you meet your obligations. If an advertiser has booked advertising space on your Finance and Entertainment sections, for example, you can serve more ads on the Finance page and fewer on the Entertainment page. To compare to a hotel, it's like you have the flexibility to substitute two single rooms for one double room. Because of the variability of traffic and the flexibility in how you can satisfy your reservations, it's hard to know exactly how much space you have left to sell for any day or any specific area of your website.

A Common Problem - and Solution

Even though it's more complicated for websites than for hotels, the customers' (or advertisers') needs are the same: They want a reservation, and you have to be able to guarantee that there will be availability when they show up. A hotel can't operate effectively without this type of capability, and neither can these web publishers.

Google Ad Manager, our hosted ad serving and management solution for publishers with smaller direct sales teams, addresses this publisher problem. It allows you to predict future availability and be confident that when you sell an ad, you'll be able to deliver it. In Ad Manager, forecasting works by using your historical data to estimate how many impressions you have left to sell. Ad Manager's inventory forecasting system allows you to find availability broken down by different areas of your website, by cities or states, and even by custom criteria that you define, like the user's age. Even better, when the inventory you request is unavailable, Ad Manager will give you suggestions for freeing-up the requested inventory, so that you can still make the sale.

New Improvements

In the last few weeks, we've rolled out major improvements to our forecasting system. It's now up to ten times faster, and it uses much more historical data, so you get more accurate estimates of future availability. The new system allows us to quickly add new features in the future. We've already launched one of these improvements: Forecasts now take account of frequency caps, meaning that the availability estimates are modified to account for the fact that you might only want to show an ad once to each user. And more new features are coming soon!

Forecasting also continues to be a major development focus of our DART for Publishers (DFP) ad serving platform for publishers with larger direct sales teams, part of the DoubleClick Revenue Center suite of publisher solutions. Google Ad Manager serves as an effective complement to DFP and the DoubleClick Revenue Center to provide solutions for publishers of all sizes.

To learn more about forecasting in Ad Manager, visit the Ad Manager Help Center.

How to Get Google Ads on your Web Page

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After your site is accepted by Google, login to your account using the: https://www.google.com/adsense click Set Up Option.

There are 3 options in this set up option:

(i) Ad sense for Content:

Three type of ads are given by Google
1. Text and image ads only
2. Text ads only
3. Image ads only

Select your suitable ads type which will match your site. If the net surfer clicks on the ad, you will get paid more from Google.

(ii) Adsense for Search:

Adsense for search is the Google search in your website. If you put a Google search button on your website, whenever a net surfer search through your google search button You get paid by So, the search made by the surfer takes him to a
page where also Google Ads appear. If the surfer clicks on
the Ad. You will be paid by Google.

(iii) Referral:
Google offers you a referral buttons. Whenever your website visitor click the referral button and get items or download using your referral link, you will be paid by google.

Google AdSense Program Policies

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Publishers participating in the AdSense program are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your AdSense account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.

Invalid Clicks and Impressions

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.

Encouraging clicks

In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:

May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language
May not direct user attention to the ads via arrows or other graphical gimmicks
May not place misleading images alongside individual ads
May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior
May not place misleading labels above Google ad units - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites"

Site Content

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While Google offers broad access to a variety of content in the search index, publishers in the AdSense program may only place Google ads on sites that adhere to our content guidelines, and ads must not be displayed on any page with content primarily in an unsupported language. View a list of supported languages.

Sites displaying Google ads may not include:

Violent content, racial intolerance, or advocacy against any individual, group, or organization
Pornography, adult, or mature content
Hacking/cracking content
Illicit drugs and drug paraphernalia
Excessive profanity
Gambling or casino-related content
Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails
Excessive, repetitive, or irrelevant keywords in the content or code of web pages
Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank
Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns)
Sales or promotion of beer or hard alcohol
Sales or promotion of tobacco or tobacco-related products
Sales or promotion of prescription drugs
Sales or promotion of products that are replicas or imitations of designer goods
Sales or distribution of term papers or student essays
Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others

Get your account in Google adsense

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For getting adsense account you have a site for your own.Your first job is to create website.
Google never like the sites with the following:
Sites that are empty (that is without contents)
Sites which have words about alcoholic things, sex, adult, pornographic words
Sites which encourage or sale prohibited Drugs
Sites with downloadable Media
Sites with bidvertising ads
Sites with Frames