Western Union Payment Updates

Do you use Western Union as your payment method? If so, we've just made a couple minor updates that we'd like to let you know about.

Expiration date extended

We've now extended the deadline to pick up your Western Union payments from 35 days to 60 days. If you haven't picked up your payment within 60 days of issuance, the payment will be credited back to your account and a payment hold will be placed on your account. You'll then see a notice in your account with more details on how to proceed.

Split payments

As you may know, Western Union has specific payout limits depending on location. In the past, if your payment amount exceeded the Western Union payout limit in your country, we'd send your payment by secured express delivery check instead. Unfortunately, this would also incur a delivery fee, so we're happy to let you know that this is now no longer the case.

Now, if your payment exceeds the maximum payment amount, we'll divide up the amounts but still send them via Western Union. For instance, if the payout limit in your country is $3,000 USD and your payment for the month is $5,000 USD, we'll send you two payments: one for the limit of $3,000 USD and another for the remainder of $2,000 USD. If you're sent multiple Western Union payments, you'll see multiple 'Payment issued' lines on your Payment history page, each with the corresponding MTCN associated with it. Depending on your local Western Union agent, you may need to pick up multiple payments on subsequent days. We recommend consulting your local Western Union agent for further details.

Payment by Western Union is currently available in a limited number of countries, but we're working on expanding the countries we support, and we'll keep you posted with any updates.

Spotlight on your Content

It's Google's mission to organize the world's information and make it readily available to all; as a web publisher, one of your goals may also be to make sure your content is readily available to all. We've recently taken steps to help you grow your site's traffic: we updated our Submit Your Content site with more information about distributing your content through Google products such as Web Search, Maps, YouTube, and iGoogle. In addition, we launched our Content Central blog, featuring tips and information from Googlers who work on different products. The goal of both of these resources is to help you grow your site's visitors by taking advantage of promotion opportunities in new Google mediums.

If you're just getting started with these resources, we recommend visiting the yellow getting started box in the upper right hand corner of the Submit Your Content homepage. Here, we've listed the three steps we recommend all content partners take to begin sharing their content. Alternatively, check out the industry categories where we'll walk you through the types of content you may have, and show you where that content is visible across various Google services.


We've also enabled comments on the Content Central blog, so feel free to visit the blog to suggest topics for future posts or leave your feedback. If you've already visited the Submit Your Content site, you may know all about the wonders of RSS, so be sure to subscribe to the Content Central blog's feed to receive the latest posts when they're published. Or, enter your email address in the right-hand sidebar to subscribe by email.

Extending AdSense for Domains to all Publishers

Many publishers have approached us looking for a way to monetize their domains, and today, we're excited to announce the expansion of AdSense for domains. This product allows publishers to earn revenue through ads placed on undeveloped domains.

With AdSense for domains, users can find relevant information rather than see empty pages or "page not found" errors. Today we present ads, links, and search results on the pages, and may add other useful information in the future. To ensure positive user experience and the quality of our network, these sites are monitored for policy compliance and prohibited from using text and images designed to confuse users.

Advertisers also have additional opportunities to find their customers, and ads on these pages convert well. In addition, we regularly receive requests from advertisers who have found domains to be an effective way to reach their users.

The product will be initially rolled out in phases to English-language AdSense publishers located in North America, and we'll expand to additional regions and languages in the future. To check whether AdSense for domains has been enabled for your account, log in and visit your AdSense Setup tab. For more information, please visit our Help Center.

Make your ad cents (and dollars) count

Back in May, we had tremendous interest from readers who asked if they could donate their earnings to help victims in China and Myanmar (Burma). We heard you loud and clear, and so we're happy to announce that during the next week, you can donate a portion or all of your entire unpaid balance as of November 30, 2008 to reconstruction efforts in these regions. The earth may no longer be quaking and the waters may now be calm, but help is still needed in these areas. Whether you have a balance of $0.10 or $100 in your account, we invite you to participate within the next week. Just think if everyone donated a dollar, what a difference that would make.

As you may expect, there are certain restrictions to donating, and all our normal policies still apply -- so please don't ask others to click on your ads in order to increase your earnings. For more information on how to participate, visit our donation form.

Finally, we know that you may be interested in donating your earnings to additional charities and causes. Please stay tuned to our blog for future opportunities to donate in other ways.

Political ads on AdSense sites

During the recent U.S. election period, our team heard your concerns and feedback regarding political ads appearing on publisher sites. As a Product Manager who helps build the AdSense product, I'd like to take a moment to explain our ad targeting technology and policies, and what we're working on to offer you even more controls.

Ad Targeting

I wanted to help clarify first how advertisers are able to target your sites. As you know, ads that appear on AdSense sites are provided by advertisers participating in the AdWords program. To help publishers earn revenue, advertisers are able to target ads not only based on the content of a site, but also based on the audience of the site. When we first started AdSense in 2003, we only offered contextually-targeted ads; advertisers bid on keywords, and our system matched those keywords to the content of publishers' pages. As we developed the product, we expanded these targeting capabilities. For instance, placement targeting allows advertisers to select specific topics, sites, and pages on which they want their ads to run. In the U.S., our placement targeting tool also allows advertisers to find sites serving a specific audience, such as "Males ages 18-24."

To help new and existing publishers better understand our targeting options, our support teams will be reviewing and expanding the material available on our Help Center and homepage to make sure it better communicates our offerings. In addition, we'll be exploring different methods of explaining this information, such as through webinars and videos, and demonstrating how publishers can optimize their sites to take advantage of these targeting options.

Advertising Policies

We also received questions about why political ads are able to run on Google and AdSense sites. The Google advertising program is managed by a set of editorial policies that we have developed based on various factors, including user and customer experience. While Google or its executives and employees may express opinions about specific political issues and candidates, Google's advertising system does not favor one political position over another. Our network provides advertisers with a way to reach their audience, whether they are companies selling products or political campaigns promoting candidates or issues. Just as Google's advertising system does not favor one car manufacturer's ads over a competitor's in our auction, we also allow ads regardless of the particular political position they represent.

Publisher Ad Control

As we've expanded to new forms of advertiser targeting, we've also added controls for the ads that can appear on your sites. Our automated targeting technology will never understand your users as well as you, so it's important that you have the ability to control their ad experience. For example, we mentioned earlier this week that tools such as the Competitive Ad Filter and Ad Review Center are designed for you to prevent specific ads from appearing on your pages.

We've heard your feedback about how quickly filters take effect and the ability to block specific categories of ads, and we're working hard to improve our current controls and provide more powerful ones in the near future. Over the next couple weeks, we plan to improve the speed of your filters, and we're working towards filters in the future that will take effect in less than an hour. We'll also continue improving the Ad Review Center, giving you ways to block entire categories of ads in addition to individual ads. We are also working on ways for you to establish guidelines for the type of ads that will be acceptable to your users, so you can "set it and forget it," while feeling comfortable that users will have a good ad experience.

One of our goals with AdSense is to help you easily generate revenue for your site without much work, so that you have more time to focus on developing great content. Many of our best ideas, like the Ad Review Center, are inspired by your feedback and suggestions. Please keep letting us know how we can make AdSense a better product.

Cost per Click AdCPC means cost per click ad, you will get paid when anybody click this kind of ad, the click is valid. The CPC is the amount an advertiser pays each time a user clicks on his/her ad. In Google Adsense, most of the ads is CPC ads, and you will get paid when anybody click your ad. Most of them pay in a range from 0.01 to 2 dollars. Nearly all of the test ads and a portion of image ads belong to this kind of advertisements.

Cost per Click Ad
CPC means cost per click ad, you will get paid when anybody click this kind of ad, the click is valid. The CPC is the amount an advertiser pays each time a user clicks on his/her ad. In Google Adsense, most of the ads is CPC ads, and you will get paid when anybody click your ad. Most of them pay in a range from 0.01 to 2 dollars. Nearly all of the test ads and a portion of image ads belong to this kind of advertisements.

Click through rate (CTR)
In AdSense publisher reports, clickthrough rate (CTR) is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is shown, depending on the type of impressions you're viewing.


Cost per thousand impressiion ad
CPM is cost per thousand impression ad. Advertisers running CPM ads set their desired price per 1000 ads . You will get paid whenever there are 1000 impressions for that CPM ad. CPM ads compete against CPC ads in Google's ad auction system, so only the highest performing ads will be served to your pages. Both image ads and text ads can be paid on CPM basis, and both of them are always site-targeted. One thing that you should always bear in mind is that, for CPM ads, your earnings are associated with impressions only, rather than clicks. Google pays you each time a CPM ad is shown on your page, rather than when a user clicks on the ad and views the advertiser's site.

Actually, the statistics (ad impression and clicks) of CPM ads will be shown together with that of CPC ads in general report in your account. Sometimes, you may notice that even though you've received impressions for CPM ads, you're not displaying any earnings. No problem. This is because an advertiser may pay as little for each 1000 impressions of an ad. So, you may afraid your earning will be lost when it cannot come to a significant figure. No worry. Although Google will only show earning that is more than one cent, all the earning from impressions of CPM ads that is below one cents will be recorded and accumulated. It will then show whenever it reaches one cent.

Since CPM ads are paid on the number of ad impression, the location of the CPM ads highly affect the overall earnings for you. For example, if you put your CPM ad on top of your site, you definitely recieve more ad impression for that and have higher income, and vice versa.
Although there is no offical figure to prove, there is a general belief that most of the image ads are paid on CPM basis, while only little text ads are paid on CPM basis. To be honest, from my experience, CPC ads perform a lot better than CPM ads. Suitable place to put CPM ads is forum site, it is because in a forum site, the usual and regular visitors already get used to the ads there. They tend to have a much lower CTR, and thus CPM ads (which are not paid on clicks) are the most effective to maximize your earning.

The forecast is clear in Google Ad Manager

If you're a publisher who sells advertising space directly to advertisers, you might have experienced times when you've been unsure about how much inventory is available for you to sell. Google Ad Manager can help you learn what you have available to sell by forecasting your future inventory and subtracting off what you've already sold.

A Helpful Analogy

To put this into context, pretend for a minute that instead of a website, you run a popular destination hotel. Instead of selling space to advertisers, your job is to book hotel stays for guests. You receive all kinds of requests to book hotel rooms: two rooms for a one-week family vacation, 100 rooms for a three-day conference, a suite for a weekend getaway. In order to book these reservations, you have to know both how many rooms your hotel has and how many rooms are already booked. For a hotel, this is fairly straightforward. You know exactly how many total rooms the hotel has, and you can subtract how many rooms are booked for each night.

For a publisher, it's not as straightforward. Since the amount of inventory you have to sell is directly tied to your site's traffic, it can vary day by day. It's also complicated because there's flexibility in how you meet your obligations. If an advertiser has booked advertising space on your Finance and Entertainment sections, for example, you can serve more ads on the Finance page and fewer on the Entertainment page. To compare to a hotel, it's like you have the flexibility to substitute two single rooms for one double room. Because of the variability of traffic and the flexibility in how you can satisfy your reservations, it's hard to know exactly how much space you have left to sell for any day or any specific area of your website.

A Common Problem - and Solution

Even though it's more complicated for websites than for hotels, the customers' (or advertisers') needs are the same: They want a reservation, and you have to be able to guarantee that there will be availability when they show up. A hotel can't operate effectively without this type of capability, and neither can these web publishers.

Google Ad Manager, our hosted ad serving and management solution for publishers with smaller direct sales teams, addresses this publisher problem. It allows you to predict future availability and be confident that when you sell an ad, you'll be able to deliver it. In Ad Manager, forecasting works by using your historical data to estimate how many impressions you have left to sell. Ad Manager's inventory forecasting system allows you to find availability broken down by different areas of your website, by cities or states, and even by custom criteria that you define, like the user's age. Even better, when the inventory you request is unavailable, Ad Manager will give you suggestions for freeing-up the requested inventory, so that you can still make the sale.

New Improvements

In the last few weeks, we've rolled out major improvements to our forecasting system. It's now up to ten times faster, and it uses much more historical data, so you get more accurate estimates of future availability. The new system allows us to quickly add new features in the future. We've already launched one of these improvements: Forecasts now take account of frequency caps, meaning that the availability estimates are modified to account for the fact that you might only want to show an ad once to each user. And more new features are coming soon!

Forecasting also continues to be a major development focus of our DART for Publishers (DFP) ad serving platform for publishers with larger direct sales teams, part of the DoubleClick Revenue Center suite of publisher solutions. Google Ad Manager serves as an effective complement to DFP and the DoubleClick Revenue Center to provide solutions for publishers of all sizes.

To learn more about forecasting in Ad Manager, visit the Ad Manager Help Center.

How to Get Google Ads on your Web Page

After your site is accepted by Google, login to your account using the: https://www.google.com/adsense click Set Up Option.

There are 3 options in this set up option:

(i) Ad sense for Content:

Three type of ads are given by Google
1. Text and image ads only
2. Text ads only
3. Image ads only

Select your suitable ads type which will match your site. If the net surfer clicks on the ad, you will get paid more from Google.

(ii) Adsense for Search:

Adsense for search is the Google search in your website. If you put a Google search button on your website, whenever a net surfer search through your google search button You get paid by So, the search made by the surfer takes him to a
page where also Google Ads appear. If the surfer clicks on
the Ad. You will be paid by Google.

(iii) Referral:
Google offers you a referral buttons. Whenever your website visitor click the referral button and get items or download using your referral link, you will be paid by google.

Google AdSense Program Policies

Publishers participating in the AdSense program are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your AdSense account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.

Invalid Clicks and Impressions

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.

Encouraging clicks

In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:

• May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language
• May not direct user attention to the ads via arrows or other graphical gimmicks
• May not place misleading images alongside individual ads
• May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
• May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior
• May not place misleading labels above Google ad units - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites"

Site Content

While Google offers broad access to a variety of content in the search index, publishers in the AdSense program may only place Google ads on sites that adhere to our content guidelines, and ads must not be displayed on any page with content primarily in an unsupported language. View a list of supported languages.

Sites displaying Google ads may not include:

• Violent content, racial intolerance, or advocacy against any individual, group, or organization
• Pornography, adult, or mature content
• Hacking/cracking content
• Illicit drugs and drug paraphernalia
• Excessive profanity
• Gambling or casino-related content
• Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails
• Excessive, repetitive, or irrelevant keywords in the content or code of web pages
• Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank
• Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns)
• Sales or promotion of beer or hard alcohol
• Sales or promotion of tobacco or tobacco-related products
• Sales or promotion of prescription drugs
• Sales or promotion of products that are replicas or imitations of designer goods
• Sales or distribution of term papers or student essays
• Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others

Get your account in Google adsense

For getting adsense account you have a site for your own.Your first job is to create website.
Google never like the sites with the following:
Sites that are empty (that is without contents)
Sites which have words about alcoholic things, sex, adult, pornographic words
Sites which encourage or sale prohibited Drugs
Sites with downloadable Media
Sites with bidvertising ads
Sites with Frames