Cost per Click AdCPC means cost per click ad, you will get paid when anybody click this kind of ad, the click is valid. The CPC is the amount an advertiser pays each time a user clicks on his/her ad. In Google Adsense, most of the ads is CPC ads, and you will get paid when anybody click your ad. Most of them pay in a range from 0.01 to 2 dollars. Nearly all of the test ads and a portion of image ads belong to this kind of advertisements.

Cost per Click Ad
CPC means cost per click ad, you will get paid when anybody click this kind of ad, the click is valid. The CPC is the amount an advertiser pays each time a user clicks on his/her ad. In Google Adsense, most of the ads is CPC ads, and you will get paid when anybody click your ad. Most of them pay in a range from 0.01 to 2 dollars. Nearly all of the test ads and a portion of image ads belong to this kind of advertisements.

Click through rate (CTR)
In AdSense publisher reports, clickthrough rate (CTR) is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is shown, depending on the type of impressions you're viewing.


Cost per thousand impressiion ad
CPM is cost per thousand impression ad. Advertisers running CPM ads set their desired price per 1000 ads . You will get paid whenever there are 1000 impressions for that CPM ad. CPM ads compete against CPC ads in Google's ad auction system, so only the highest performing ads will be served to your pages. Both image ads and text ads can be paid on CPM basis, and both of them are always site-targeted. One thing that you should always bear in mind is that, for CPM ads, your earnings are associated with impressions only, rather than clicks. Google pays you each time a CPM ad is shown on your page, rather than when a user clicks on the ad and views the advertiser's site.

Actually, the statistics (ad impression and clicks) of CPM ads will be shown together with that of CPC ads in general report in your account. Sometimes, you may notice that even though you've received impressions for CPM ads, you're not displaying any earnings. No problem. This is because an advertiser may pay as little for each 1000 impressions of an ad. So, you may afraid your earning will be lost when it cannot come to a significant figure. No worry. Although Google will only show earning that is more than one cent, all the earning from impressions of CPM ads that is below one cents will be recorded and accumulated. It will then show whenever it reaches one cent.

Since CPM ads are paid on the number of ad impression, the location of the CPM ads highly affect the overall earnings for you. For example, if you put your CPM ad on top of your site, you definitely recieve more ad impression for that and have higher income, and vice versa.
Although there is no offical figure to prove, there is a general belief that most of the image ads are paid on CPM basis, while only little text ads are paid on CPM basis. To be honest, from my experience, CPC ads perform a lot better than CPM ads. Suitable place to put CPM ads is forum site, it is because in a forum site, the usual and regular visitors already get used to the ads there. They tend to have a much lower CTR, and thus CPM ads (which are not paid on clicks) are the most effective to maximize your earning.

The forecast is clear in Google Ad Manager

If you're a publisher who sells advertising space directly to advertisers, you might have experienced times when you've been unsure about how much inventory is available for you to sell. Google Ad Manager can help you learn what you have available to sell by forecasting your future inventory and subtracting off what you've already sold.

A Helpful Analogy

To put this into context, pretend for a minute that instead of a website, you run a popular destination hotel. Instead of selling space to advertisers, your job is to book hotel stays for guests. You receive all kinds of requests to book hotel rooms: two rooms for a one-week family vacation, 100 rooms for a three-day conference, a suite for a weekend getaway. In order to book these reservations, you have to know both how many rooms your hotel has and how many rooms are already booked. For a hotel, this is fairly straightforward. You know exactly how many total rooms the hotel has, and you can subtract how many rooms are booked for each night.

For a publisher, it's not as straightforward. Since the amount of inventory you have to sell is directly tied to your site's traffic, it can vary day by day. It's also complicated because there's flexibility in how you meet your obligations. If an advertiser has booked advertising space on your Finance and Entertainment sections, for example, you can serve more ads on the Finance page and fewer on the Entertainment page. To compare to a hotel, it's like you have the flexibility to substitute two single rooms for one double room. Because of the variability of traffic and the flexibility in how you can satisfy your reservations, it's hard to know exactly how much space you have left to sell for any day or any specific area of your website.

A Common Problem - and Solution

Even though it's more complicated for websites than for hotels, the customers' (or advertisers') needs are the same: They want a reservation, and you have to be able to guarantee that there will be availability when they show up. A hotel can't operate effectively without this type of capability, and neither can these web publishers.

Google Ad Manager, our hosted ad serving and management solution for publishers with smaller direct sales teams, addresses this publisher problem. It allows you to predict future availability and be confident that when you sell an ad, you'll be able to deliver it. In Ad Manager, forecasting works by using your historical data to estimate how many impressions you have left to sell. Ad Manager's inventory forecasting system allows you to find availability broken down by different areas of your website, by cities or states, and even by custom criteria that you define, like the user's age. Even better, when the inventory you request is unavailable, Ad Manager will give you suggestions for freeing-up the requested inventory, so that you can still make the sale.

New Improvements

In the last few weeks, we've rolled out major improvements to our forecasting system. It's now up to ten times faster, and it uses much more historical data, so you get more accurate estimates of future availability. The new system allows us to quickly add new features in the future. We've already launched one of these improvements: Forecasts now take account of frequency caps, meaning that the availability estimates are modified to account for the fact that you might only want to show an ad once to each user. And more new features are coming soon!

Forecasting also continues to be a major development focus of our DART for Publishers (DFP) ad serving platform for publishers with larger direct sales teams, part of the DoubleClick Revenue Center suite of publisher solutions. Google Ad Manager serves as an effective complement to DFP and the DoubleClick Revenue Center to provide solutions for publishers of all sizes.

To learn more about forecasting in Ad Manager, visit the Ad Manager Help Center.

How to Get Google Ads on your Web Page

After your site is accepted by Google, login to your account using the: https://www.google.com/adsense click Set Up Option.

There are 3 options in this set up option:

(i) Ad sense for Content:

Three type of ads are given by Google
1. Text and image ads only
2. Text ads only
3. Image ads only

Select your suitable ads type which will match your site. If the net surfer clicks on the ad, you will get paid more from Google.

(ii) Adsense for Search:

Adsense for search is the Google search in your website. If you put a Google search button on your website, whenever a net surfer search through your google search button You get paid by So, the search made by the surfer takes him to a
page where also Google Ads appear. If the surfer clicks on
the Ad. You will be paid by Google.

(iii) Referral:
Google offers you a referral buttons. Whenever your website visitor click the referral button and get items or download using your referral link, you will be paid by google.

Google AdSense Program Policies

Publishers participating in the AdSense program are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your AdSense account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.

Invalid Clicks and Impressions

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.

Encouraging clicks

In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:

• May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language
• May not direct user attention to the ads via arrows or other graphical gimmicks
• May not place misleading images alongside individual ads
• May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
• May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior
• May not place misleading labels above Google ad units - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites"

Site Content

While Google offers broad access to a variety of content in the search index, publishers in the AdSense program may only place Google ads on sites that adhere to our content guidelines, and ads must not be displayed on any page with content primarily in an unsupported language. View a list of supported languages.

Sites displaying Google ads may not include:

• Violent content, racial intolerance, or advocacy against any individual, group, or organization
• Pornography, adult, or mature content
• Hacking/cracking content
• Illicit drugs and drug paraphernalia
• Excessive profanity
• Gambling or casino-related content
• Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails
• Excessive, repetitive, or irrelevant keywords in the content or code of web pages
• Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank
• Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns)
• Sales or promotion of beer or hard alcohol
• Sales or promotion of tobacco or tobacco-related products
• Sales or promotion of prescription drugs
• Sales or promotion of products that are replicas or imitations of designer goods
• Sales or distribution of term papers or student essays
• Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others

Get your account in Google adsense

For getting adsense account you have a site for your own.Your first job is to create website.
Google never like the sites with the following:
Sites that are empty (that is without contents)
Sites which have words about alcoholic things, sex, adult, pornographic words
Sites which encourage or sale prohibited Drugs
Sites with downloadable Media
Sites with bidvertising ads
Sites with Frames